We’ve All Got A Story

John LeDuc

Dodo is what his grand kids named him. John LeDuc - the LeDuc in LeDuc Creative - once had a bleary-eyed dream to be a professional baseball player. He could have done it too. But the siren call of creativity drew him instead to art school where he studied painting and sculpture. After graduating, he used his mad skills to land a job as a production illustrator at Buick in Flint. As alluring as the city of Flint was, he soon returned to Ann Arbor where he started doing freelance artwork making T-shirts, creating signs and pioneering loft living. (He literally lived in an old mattress factory with a locker room where he could shower.)

A series of events conspired that landed him advertising work, and he took off from there. First he branded himself as J. LeDuc USA where he just did ads. Then he took on a partner. They soon became 22 strong with major clients in the shopping center and manufacturing industries. When the partnership dissolved - as they often do - John took the manufacturing clients and created the J. LeDuc Group. As things changed and morphed, he finally landed on LeDuc Creative, adding the digital side in tandem with old school traditional branding.

John’s main responsibility is business development on a need assessment basis. His main objective is to clearly understand what the client needs and then ask the question, “what can we do that will benefit the client?” After 40 years, he keeps coming up with good answers.